FOR IMMEDIATE RELEASE
NEW BOOK SERIES SHAKES UP TRADITIONAL PUBLISHING
One-hour Quick Reads Give New Meaning To Educational, Non-fiction Books
May 1, 2009 (Westport, CT) A breakthrough in book publishing is hitting print a time that we need it most: RAND Publishing introduces The Skinny On™ – a series of books that give "the skinny on life's most important lessons." Inspired by the Japanese literary form, Manga, a whimsical, illustrated modality for story-telling, and easily read in about an hour, each subject is explored through the lives of ordinary people - normal in all respects but one: they happen to be stick people.
"The Skinny On™ books challenge the traditional publishing model for non-fiction works," explains founder and Chairman, Jim Randel. In a rocky world, he integrates his knowledge as an attorney, entrepreneur, and founder of multiple successful companies to provide quick, and accessible information to readers. "By engaging the reader in a story, we help them quickly absorb the basic information they need to know."
The books are a quick read. About 1/3 the length of a traditional non-fiction book, The Skinny On™ books are a syntheses of all that has been written and studied on a subject. "Reading is a luxury. Most people do not have sufficient free time today to keep up with all that they want to read. We have done the reading for them and condensed the key information into an entertaining format that is also a quick-read." states Randel.
The turnaround time between conception and publication is 60 days – compared to the average 18 months for traditional publishers. "Almost by definition, the traditional publisher’s book is out of date when it hits the bookshelf," says Randel.
Books currently published or in production include The Skinny on Credit Cards, The Skinny on Willpower, The Skinny on the Housing Crisis, The Skinny on Real Estate Investing, The Skinny on Success, The Skinny on Finance for the Young Adult, The Skinny on Buying a House, The Skinny on Income Taxes, The Skinny on Online Dating, and The Skinny on YOU, INC: Investing in Your Most Important Asset, among many more.
The Skinny On™ enterprise does not end at quickly published books: RAND is quite literally becoming an information company, one which conforms to the 21st century. After books are published, as information changes and new laws are made, readers are updated through free, every-90-day electronic updates.
Says President of RAND Publishing, Katie Rose Hope, "We are conforming to the technology-centered Twitter and Facebook age. Readers are updated the minute an update to the book has been made, via a medium that they may choose – be it email, text message, Twitter, or any new form of technology that surfaces. Our intention is to keep our content up to the minute. Our books are living and will evolve as do the times."
For media requests, contact Jennie Dunn, Publicity Associate, RAND Publishing at 203-226-8727 or jdunn@randmediaco.com.
ABOUT RAND PUBLISHING:
After years of studying how people learn RAND Publishing has created The Skinny On™ series of books that provide a plain English analysis of
today’s most critical issues. Information is presented in an entertaining story format. The Skinny On™ books have been written with the 21st century reader in mind, really busy people with lots of information to absorb and little time or patience to read. Using The Skinny On™ concept, each book is a synthesis of the best information that has been researched or written on a topic, designed to be read in one hour. The Skinny On™ is an imprint of RAND Publishing.
ABOUT JIM RANDEL, THE FOUNDER OF THE SKINNY ON™ SERIES:
Serial entrepreneur, attorney, and financial/real estate guru, Jim Randel is the man behind The Skinny On™ enterprise. As a blogger for the Huffington Post, former CNBC contributor, and graduate of the Columbia University School of Law, author of six books, creator of ten+ companies, attorney, and commercial real estate entrepreneur through his 30 year career, Jim Randel has dipped his finger into many pies, but has done so with sweet success in all areas.
Randel is dedicated toward helping individuals and businesses grow and in doing so, is a nationwide professional speaker on issues including: Entrepreneurship, finance, real estate, self-discipline, persistence, and personal achievement in this rocky world. He offers weekly advice through his one-stop place for business, finance, and real estate through his website, jimrandel.com and information on life’s most important lessons and tactical questions throughTheSkinnyOn.com.
Aside from several The Skinny On™ books, Randel is author of The Real Estate Game (CCH,1986) and #1 Amazon ranked Confessions of a Real Estate Entrepreneur (McGraw-Hill, 2006). In 2008, Randel founded RAND Publishing which, under the imprint The Skinny On™ publishes a contemporary and unique line of illustrated non-fiction books.
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